Google Ads management in the Philippines, run to a cost per lead

Ad spend is what Google charges for clicks, billed to your own card inside your own account. The management fee is what we charge to build, run and optimise the campaigns. We never take a percentage of spend and never bill your budget through us — that pricing model rewards an agency for spending more of your money, whether or not it produces leads.

For a single service in a Metro Manila market we usually suggest ₱20,000–₱40,000 a month in ad spend. Below roughly ₱15,000 the campaign gets too few clicks to learn from, and you spend three months collecting data instead of leads. Provincial markets and niche B2B terms are cheaper per click, so a smaller budget can work there. We will tell you before you commit if your budget is too thin for the market.

Days, not months — that is the honest advantage of paid search over SEO. Once tracking is verified and campaigns approved, ads can be live within a week of kickoff and produce calls the same day they run. The first two to four weeks are still a learning phase where cost per lead is higher than it will settle at, so judge the account on month two, not week one.

You do. We build it in your name under your Google account, or we take manager access to the one you already have. Your conversion history, audience lists and campaign structure stay yours if we ever part ways. Be careful with agencies that run you inside their own account — you leave with nothing and start from zero.

Search first, almost always. It targets the exact query, it is readable, and you can see which keyword produced the lead. Performance Max is worth adding once you have conversion data and a clean product feed, especially for retail. Starting a brand new account on Performance Max alone is how businesses end up spending well and learning nothing.

In order of frequency: broad match with no negatives, ads pointing at a homepage, a form asking for too much, no call button on mobile, and bidding on research terms rather than buying terms. Almost always the fix is on the landing page and in the keyword list, not in raising the bid.

They do different jobs. Ads buy visibility today and stop the moment you pause; SEO builds visibility that lasts but takes three to six months. Most clients run ads for cash flow while SEO compounds underneath, then reduce spend on the terms they have started ranking for organically.