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Marketplace Platforms

Retail marketplace development in the Philippines — one platform, many product categories

Many sellers, one catalogue, one checkout, and a commission on every order that lands in your account without being chased.

Retail marketplace development in the Philippines covers more ground than most briefs assume.

Checkout · live

An animated online store checkout: a product is added to a cart, paid with GCash, and confirmed with an order number.

A store that takes the order and the payment while you are asleep.

Business package — where product marketplaces start
₱199K

Business package — where product marketplaces start

Target build time once categories and vendors are set
15 days

Target build time once categories and vendors are set

Businesses running on VenderIT Cloud
2,000+

Businesses running on VenderIT Cloud

Uptime — the checkout stays open on payday weekends
99.9%

Uptime — the checkout stays open on payday weekends

Who it serves

01

The buyer experience, tuned to what you sell

One search across every seller, with filters that match the category rather than a generic price slider — carat and metal for jewelry, US and EU sizing for sneakers, dimensions and material for furniture, socket and chipset for computer parts, age range for toys, ISBN and author for books. A single cart splits into separate vendor orders at checkout, each tracked on its own. Comparison matters more here than in any other marketplace: the same watch reference or the same chipset offered by four sellers belongs on one page with condition, warranty and delivery window side by side, not scattered across four search results.

02

The vendor storefront and seller app

Product data is where these sellers actually struggle, so the storefront is built around it. A spreadsheet template per category imports a 600-SKU accessories catalogue with the fitment column intact. A variant matrix holds size, colour and metal together, so a sold-out size 9 does not pull the whole sneaker listing. Photo rules are enforced per category, which is why a jewelry seller cannot publish one dim phone shot of a ring. Each seller gets a branded store page, their own promos and shipping rules, and a low-stock view that flags the variant rather than the product.

03

The admin console: catalogue governance

Product marketplaces fail on catalogue quality long before they fail on traffic, so the console is built for that fight. A category tree you restructure as product lines arrive. Mandatory attributes per branch — carat, socket, dimensions, ISBN — that block a listing until they are filled. Duplicate detection when three sellers upload the same SKU under three different names. A review queue that catches anything entering a high-risk category before it publishes. Every moderation action is logged with the reviewer, the reason and the timestamp.

04

Payments Philippine shoppers actually use

GCash and Maya through PayMongo or Dragonpay, cards with instalment plans for the ₱30,000 sofa or the ₱18,000 camera, bank transfer with proof-of-payment upload, over-the-counter, and cash on delivery with courier remittance reconciliation so you know which rider still owes you which orders. COD is still the default for first-time buyers in the provinces, so we build the reconciliation rather than pretending it away.

05

Commissions, listing fees and placement

Set commission by category — a 4% rate on a ₱40,000 watch and 15% on a ₱250 phone case are both defensible, a single flat rate across both is not. Override per vendor, apply a minimum peso fee on small baskets, waive it during launch, or switch a top seller to a monthly store subscription. Featured slots, category banners and search boosts are priced and sold from the same console.

06

Delivery, from a ring in a padded envelope to a three-seater sofa

One catalogue can hold a pendant in a padded envelope and a three-seater sofa, and they cannot ship the same way. Small parcels book to J&T Express or Lalamove on the courier's own rate card. Bulky items — furniture, appliances, party equipment — carry dimensions and a volumetric weight, quote freight by zone, and reserve a delivery window with assembly, haul-away or a floor-level surcharge as paid add-ons, because a sofa cannot be left at a guardhouse. Fragile and high-value parcels can require a signature and an unboxing video on receipt, which is what settles a damaged-in-transit claim.

07

Authenticity, condition and dispute handling

Resale and luxury categories live or die on trust. Listings can require serial numbers, receipts, hallmark photos and a condition grade with a defined scale rather than the seller's opinion of "like new". High-value orders can route through an inspection hold before release. Buyer reports open a case with the payment held, the chat and photos attached, and a decision window your team commits to publicly.

Connects with

  • GCash and Maya via PayMongo or Dragonpay
  • Card payments with bank instalment plans
  • Cash on delivery with courier remittance tracking
  • J&T Express and Lalamove booking
  • Freight and bulky-item delivery scheduling
  • Shopee and Lazada listing sync for sellers who also sell there
  • Messenger and Viber order notifications
  • Google Analytics 4 and Meta Pixel
  • QuickBooks or Xero export

Built for real businesses

Pricing

Product marketplaces start at ₱199,000 on the Business package

Business ₱199,000 covers the full build — buyer storefront, vendor portal, admin console, payments, commissions and payouts, on a 15-day target once your categories, commission rules and payment accounts are settled. Pro ₱149,000 adds a branded Android app, which sellers use far more than buyers do at launch. Authentication holds, freight quoting and marketplace channel sync are scoped and quoted before you commit. 50% down, the balance in milestones. Hosting is free for year one, then from ₱499 a month.

See what's included

Industries using this

Questions

Answers before you ask

Ask us directly

Anything physical sold by more than one seller. We have scoped this pattern for jewelry, watches, sneakers and streetwear, furniture and home decor, toys and hobby goods, books and stationery, collectibles, consumer electronics, mobile accessories, computer parts, gifts and party supplies. The engine is the same in every case. What we change is the filter set, the variant model, the shipping rules and how much verification a listing needs before it publishes.

₱199,000 on the Business package covers a working marketplace: buyer storefront, vendor portal, admin console, payments, commissions and payouts. Categories needing authentication holds, freight quoting or fitment data are scoped on top and quoted before you commit. What moves this number is not the size of your catalogue but how much checking a category needs before a listing goes live: a furniture hub can publish on trust, a watch marketplace cannot, and the difference is review time rather than code.

If you own the stock, you want an online store — it is cheaper, faster and has no payout or dispute machinery to maintain. You want a marketplace when other people own the stock and you take a cut. The build roughly doubles because you are adding seller accounts, verification, commission ledgers, payouts and moderation. Plenty of clients start as a store and add sellers later, which we design for from day one.

Listings in those categories can require serial or reference numbers, purchase receipts, hallmark or box-and-tag photos, and a condition grade on a published scale. High-value orders can be held for inspection before the seller is paid. None of this makes fakes impossible — it makes them traceable and expensive for the seller, and it gives your team evidence when a buyer disputes an item.

Yes, and it is handled separately from parcels. Bulky listings carry dimensions and weight, quote freight by zone rather than a flat courier rate, and book a delivery window instead of a same-day drop. You can offer assembly, old-unit haul-away and a floor-level surcharge as paid add-ons. Buyers confirm the window before payment releases, which removes most of the failed-delivery arguments.

A return is raised against the specific vendor order, not the whole basket, so the other parcels are unaffected. The item routes back to the seller who shipped it, the refund is issued from the held funds where the payout has not run yet, and the commission is reversed in the same action. If the payout already went out, the amount is booked against the seller's next run with the ledger showing why.

Yes, provided you accept that they behave differently at the edges. They share accounts, search, checkout, commissions and payouts. They diverge on the filter set, the attributes a listing must carry, the verification bar before publishing and the way the item ships — a ring publishes in minutes and posts in an envelope, a sofa needs dimensions, a freight quote and a booked delivery window. We configure those per category rather than forcing one ruleset across both, so adding a category next year is settings work, not a rebuild.

Related

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