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Retail & eCommerce

OLANI: an organic products store with room for resellers

An organic products store selling by pack size, with a wishlist, a news feed and a reseller sign-up path.

OLANI sells organic goods across categories that behave differently — coffee, beauty, drinks, cheese and cake — where the same product often comes in several pack sizes at different prices.

OLANI — Organic products store with reseller sign-up built by VenderIT
Client
OLANI
Industry
Retail & eCommerce
Platform
Organic products store with reseller sign-up

The brief

Organic and wellness brands in the Philippines often grow through resellers as much as through direct sales, which means one storefront has to serve two audiences at once: a shopper buying a single bag of coffee and a reseller buying to stock. Pack size makes that harder — publish one price and you either look expensive to the retail buyer or you undercut your own resellers. OLANI needed a catalogue that made size and price legible, and a visible route in for people who wanted more than one bag.

What we built

  • Built the catalogue around categories a shopper recognises — coffee, beauty, drinks, cheese, cake — instead of an internal product taxonomy.
  • Showed pack size alongside price on every listing, so a customer compares like with like instead of guessing.
  • Added a wishlist, because repeat consumable purchases are exactly the case where saving an item pays off.
  • Put registration and reseller prompts in the shopping flow, where someone who likes the product is already paying attention.
  • Added a Latest News feed so brand updates reach the people already on the store rather than only the people on social media.

Inside the platform

01

Category browsing

Coffee, beauty, drinks, cheese and cake as top-level sections. A shopper picks a category in one tap rather than filtering a single undifferentiated grid.

02

Pack size with the price

The same product in several sizes, each priced. Buyers compare properly and the store stops fielding 'how big is it' messages.

03

Wishlist

For consumables people reorder. Saving an item today is what makes the second purchase a two-tap job rather than a fresh search.

04

Latest News feed

Brand updates and product news on the store itself, reaching the audience that is already looking at the catalogue.

05

Reseller and registration prompts

A visible path from customer to reseller, placed in the flow where interest is highest instead of buried on a contact page.

06

Admin panel and CMS

Your team adds products, sets pack prices, publishes news and manages registrations without a developer involved.

Services behind this build

Systems this demonstrates

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Questions

About this project

Ask us about it

Yes, provided the pricing is honest about pack size. Show the price against each size and a retail buyer sees a fair single-unit price while a reseller sees the case rate. Where you need genuinely different pricing per group, we add reseller accounts with their own rates behind a login.

With an affiliate or reseller system behind the store: each reseller gets a code or link, sales are attributed automatically and commission is calculated rather than reconciled by hand at month end. That is a standard add-on to a build like this.

A catalogue store with categories, variants, wishlist, payments and a news feed is a Pro build at ₱149,000, live in about 10 working days once we have your product list, pack sizes and photos. Unlimited products and users are included.

Yes. Variants are part of the catalogue model, so one product carries several pack sizes with their own prices and stock. Publishing a single price for a product that ships in three sizes is one of the fastest ways to lose a sale and gain a complaint.

Yes. The wishlist covers saved items, order history covers repeats, and for consumables bought on a genuine cycle we can add subscription billing so the customer sets it once and it recurs. Reorder friction is the main thing standing between a consumables brand and its own repeat revenue.

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