Anna Cay: a creator's own app for make-up reviews and daily looks

The brief

A creator's work usually sits on platforms that decide who sees it and when, and a make-up review ends up as a caption that scrolls away by the weekend. #TeamAnnaCay is the version that does not. The reviews get a named section of their own instead of a hashtag. The looks sit in a grid that can be browsed on purpose rather than scrolled past. The beauty and lifestyle posts run as a mosaic that gives a portrait and a flat-lay different amounts of room, and a post about a specific product can carry the product's own details on the tile. The home screen leads with one label and one photo, so the app opens on a section rather than an endless scroll.

What we built

• Opened the app on a full-bleed fashion photo in yellow with a single large Messages label across it, and carried that yellow and pink through to the panel beneath and the pink header on the Instagram screen.
• Gave the make-up reviews a named section of their own, so the thing the app is advertised on is not buried under everything else.
• Built the Instagram screen as a photo grid under a pink header with a back control, so the looks are one step from the home screen and can be scanned in a single pass.
• Laid the beauty and lifestyle content out as a mosaic of tiles at different sizes, so a portrait, a flat-lay and an event shot each get the room they need.
• Let a feed tile carry a full product listing — headline, source, description, star rating, price and stock — for the posts that are about one specific product.

Services behind this build

• Mobile App Development
• Custom Mobile App Development
• App Design & UI/UX
• iOS App Development
• Social Media Marketing

Systems this demonstrates

• Membership Platform
• Loyalty & Rewards System
• Digital Products Marketplace
• Customer Support System